Economic Recovery? Shoppers Say It’s A Bunch Of Store-Brand Baloney

Remember how Obama and Democrats and their Joseph Goebbels propagandists in the mainstream media kept reporting that the stimulus had created jobs, but the American people kept saying, “Baloney!”?

And this particularly baloney is a store brand purchased with a coupon.

From me on February 17th:

According to a New York Times/CBS poll, a whopping 94% of the American people agree with Bayh. Only 6% of Americans believe Obama’s massive porkulus has created jobs a full year after going into effect.

Only SIX PERCENT of Americans believe that Obama’s porkulus has created any jobs at all.  That means more Americans believe that space aliens have anally probed them than believe in the stimulus.  It also means that 94% think Obama and his entire administration and the entire Democrat congressional leadership are completely full of crap.

And 48% of Americans polled don’t think porkulus will EVER create jobs.

All that nothingness for the low, low price tag of only $862 billion.

Basically, we’ve got the same thing going on with the economy.  Obama, the Democrat Party, and the mainstream media are increasingly being ignored as they keep assuring us that the economy is moving along just swimmingly.  And that’s a good thing.

Economic Recovery? New Study Underscores Shoppers’ Concerns and Store Brands’ Continuing Appeal

NEW YORK, March 31 /PRNewswire/ — By a very sizeable margin, American consumers appear to be at odds with recent reports that the economy has improved.  A new nationwide study reveals that more than eight out of ten supermarket shoppers see no improvement in the economy, and forty percent actually believe things have gotten worse.  As consumers continue to cope, the study affirms, the appeal of store brand products is stronger than ever and may even be intensifying.

The findings are based on a poll of nearly 800 main household grocery shoppers conducted in February 2010 by GfK Custom Research North America for the Private Label Manufacturers Association, New York. The full report, entitled “Recession, Recovery and Store Brands” is available for download at www.cli.gs/PLMAGfKRpt.

Among the GfK study highlights:

  • For most American shoppers, the recovery has yet to begin. Asked whether the economy has changed over the past few months, 40% said conditions were worse, while another 42% said things have stayed the same. Fewer than one in five felt the economy had improved.
  • As a result, the recent surge in store brands sales is likely to continue. When asked how important economic conditions were in deciding to buy a supermarket store brand, four in ten responded “very important.” A solid majority of consumers — more than six in ten — said they plan on buying more private label as they attempt to stretch their food dollars. Another finding that may also accrue to store brands’ benefit: Half of shoppers intend to spend less money on groceries in the months ahead.
  • Consumer awareness of store brands is also rising. More than half of respondents said they are more aware of store brand products now than they were a year ago.
  • Moreover, shoppers who identify themselves as “frequent” buyers of store brands are at an all-time high. Some 57% say they buy private label products frequently, a figure that has been increasing (it was under 55% a year ago).
  • A greater number of shoppers are switching to store brands in product categories where they had previously only purchased a national brand. Some 43% report they have recently forsaken a familiar national brand for a private label counterpart, a marked increase since June 2009 when only 35 % said they had done so.
  • Virtually all of the shoppers who switched are pleased with their decision. Ninety-seven percent compared store brands favorably to their previous national brand choices in the same categories. About half said that their store brand selections compare “very favorably,” a dramatic increase from the June 2009 study when only one quarter reported that.

Study participants endorsed a variety of strategies to cope with what they see as a persistently difficult economy.When asked how they think the economy will impact their supermarket shopping habits, more than two thirds said they will take advantage of discounts by buying larger sizes or quantities for items they regularly purchase; two thirds will look for more coupons and promotions on national brands.  About a third plan to change the stores or types of stores where they do their primary grocery shopping.

PLMA commissioned GfK to monitor consumer attitudes and behavior toward store brands in the U.S. as private label sales and market shares across all retail channels began to surge about two years ago. Sales of store brand products topped $86.4 across the major U.S. retail channels over the past year, according to the latest data compiled by The Nielsen Company for PLMA. In supermarkets alone, where market share in units reached an historic high of 23.7%, store brands growth outpaced national brands by a spread of 8 basis points and dollar market share also set a new record at 18%. Store brands accounted for 90% of the sales growth in supermarkets, adding $1.5 billion in incremental sales (+2.9%), while national brand sales were virtually flat for the year at +0.1%.

The February 2010 survey updates findings from two earlier PLMA studies on “Store Brands and the Recession,” published in February 2009 and in June 2009. GfK Custom Research North America is part of the GfK Group, the world’s fourth largest market research company.

The elitist mainline liberal talking heads are going to keep talking because they couldn’t shut up if they tried.

Meanwhile, the American people are here:

The poll finds that 79 percent of voters think it’s possible the economy could collapse, including large majorities of Democrats (72 percent), Republicans (84 percent), and independents (80 percent).

“Change” is “fundamentally transforming” America into socialism, and “hope” is praying that we don’t get to find out what the Great Depression looks like firsthand.

Thanks, Obama!!!

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